BRAND FONTS
TITLE Font:
Orpheus PRO
Heading Two: Orpheus PRO
HEADING Three: PROXIMA nova
Paragraph Font/Body Text Links: PROXIMA NOVA
Heading 4 Script
BUTTONS
LOGO
COLOUR PALETTE
*These are royalty-free stock images free for download & use for social media marketing materials, and to capture the essence of the business entity of Mindfully Curious. Unsplash is seamlessly integrated with Squarespace for accessibility.
VISUAL MOOD + IMAGERY INSPIRATION
BRAND GOALS
Holistic Perspective, Trauma-Informed Embodied Living
Psychologist, MindBody Coach and Trauma Sensitive Yoga Facilitator who supports women to find harmony in their minds and bodies.
Emotional Associations + Colour Psychology
Mindfully Curious is nurturing, warmth & compassion at its heart, with a flavour of matured feminine force in its delivery.
This site and its branding is intended to be a safe haven for those on the search for “something” — a deepening into their emotional intelligence, understanding their inner world & moving beyond wounds into embodied expression & cyclic wisdom.
The minimalism of the sites functionality reflects the intention of making Moniques service accessible and no-fuss, with white space as breathing room for a potentially overwhelmed & overstimulated viewer.
The font choices act as a visual marriage of the masculine and feminine energies that make up an integrated human: sans serif for the body/paragraph which speaks to the clear, direct and professional undertone of this brand. The title & secondary font inject a touch of feminine curve, to soften and sweeten the barrier between client / psychologist.
The colour palette of Mindfully Curious suggests a returning to Earth: greens, neutrals and the yellow of the sun.
The fleshy neutral palette mirrors the skin we’re in, our human incarnate, that there is no escaping the body no matter what spiritual or mental work we do. These are the baseline of the site, calming the nervous system, curating a warm online home to step into and stay awhile.
The selected green hues ground the receiver into their true nature: wild, organic, rich. Emotional associations of green are growth, fertility, health and often trigger marketing memories of wealth, which is the sacred work Monique is doing with her clients…
“The hope is that Mindfully Curious can provide a space where you can find a deep sense of groundedness and connection back to yourself - a reclamation of your emotional sovereignty where your raw and real expression is valued and celebrated as you create a life truly and excitedly worth living on your terms.”
The green is used throughout to anchor its viewer into their roots and remembrance.
Finally - MC’s main colour of bright yellow lifts the entire brand to pop in confidence, with its psychological effect of joy in full vibrance. This sun-yellow is the beacon in which Monique guides her clients - into the light, through the shadow. Yellow is associated with leadership, courage, optimism and hope — both the end goal AND the journey.
Where the MIND meets the body
A nourishing space for women to remember who they truly are, get curious about who they want to grow into, and reclaim their wise, wild and cyclical selves.
Psychology support and Trauma Sensitive Yoga, located online in Sutherland, NSW (30 minutes south of Sydney).